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Life of popular YouTubers and Twitch streamers may seem like a dream come true. On the surface, it is really so - you play your favorite games or create fun shows for the viewers. A bit deeper, life of influencers is filled with many hours of dedicated work and uncertainty about monetization of such activity.
Work is not so hard when you are busy with something that perfectly suits your personality. The monetization task can become not so difficult if you use all the possibilities, offered by the industry - including such fresh and promising as phygital assets by Caer Sidi.
On our blog, we’ve already posted articles about the offer of Caer Sidi for the game industry and for traditional sports. Now, let’s highlight the advantages of the phygital technology for popular influencers.
Being an influencer means always keeping in touch with your audience. The more people watch your videos and read your posts, the more successful influencer you are.
Staying connected to people on the other side of the screen is very important. Most often, this connection is one-way only. Followers may feel detached - with negative consequences for the influencers. Losing viewers is a bad thing for building your career in this area of entertainment.
Phygital assets allow influencers to deliver a “connecting portal” directly to the physical environment of the followers. This connection is much more effective than digital-only links. Such objects combine the power of physical souvenirs and the straightforward approach of digital features.
Caer Sidi adds digital components to physical objects. Thanks to built-in NFC tags, merchandise of popular influencers can give access to their channels, social accounts, or special web-pages with breathtaking interactive features.
NFC tags do not require a power supply, so they can be built in almost any object: from badges and figurines to T-shirts and hoodies.
NFC readers are available in most modern smartphones. End-users don’t need to have any special device or a special application - it’s enough to bring a phone close to a phygital object to get the linked digital content open.
Money income for influencers may come from various sources, such as advertising systems of YouTube and Twitch or direct contracts with sponsors. Selling merchandise is a good monetization method for influencers with a big number of followers.
It’s not a big deal to try and sell the usual types of merch. Phygital assets will add a wow-effect to your offer and motivate fans to make a purchase even if they already have your official souvenirs.
The process of using phygital assets is a bit similar to a miracle. A badge that opens the most recent video. A T-shirt that gives access to a closed chat room. A wristband that launches daily/weekly giveaway or a special bonus game. Who can resist the temptation to have such a thing?
In addition to obvious benefits from selling more merchandise, influencers will get a progressive marketing tool after releasing phygital assets in cooperation with Caer Sidi. This tool brings you beyond the traditional marketing - your audience will have a physical reminder of your digital activities.
It’s hard to forget about a YouTube channel, if a figurine of the vlogger stands near the monitor, the variety of official jerseys is hanging in the closet, and a badge with NFC is always on the chest.
One of the primary powers of phygital merchandise for influencers is a significant boost in user retention. It’s not enough to motivate people to click the Follow button - they should become your active audience and increase the views number to make their contribution to your success.
Phygital merchandise increases user retention easily - thanks to its physical-digital nature. And let’s not forget about the viral effect of showing off these amazing merch to friends (online and in the real world). This is an effective way to expand your audience.
Professional agencies allow popular influencers to concentrate on creativity - they take care of many other aspects of this entertainment business. There's no need to add to the list of their responsibilities producing phygital objects. Our service has everything done.
Caer Sidi offers a full production cycle of phygital merchandise: from developing design to integrating phygital features. We have an internal software solution that allows creating web-pages for such assets, connecting them to the user profile, managing links in NFC, organizing giveaways or special events, etc.
Caer Sidi is a key for adding phygital products to the merchandise line of popular influencers, regardless of the primary topics of their videos (gaming, sports, fun). We work with personalities that have 1,000,000+ followers - this is an entry point to make phygital merch beneficial. For now, we are cooperating with a big agency, and we are ready to offer our service to new clients.
Do you want to bring the phygital magic into your professional activity? Contact our business development team via firstname.lastname@example.org to discuss all the details and even to order a demo of phygital products.