Is it possible to have too many games on a distribution platform or even in a private library? Is this a reasonable step for game publishers to limit the audience of their products? These questions may seem too different to put them in one paragraph, and still, there is a connection between them. And this connection is the problem of game development companies to reach the end-users and motivate them to keep playing. Caer Sidi offers an effective solution to this problem.
Too many games may cause issues. When a distribution platform has a huge number of titles in its assortment, some of them risk to be left unnoticed. Even a clever sorting system and recommendations to users can’t satisfy everyone - many games remain lost in the crowd. When a library becomes filled with games, some of them may never get their turn. The bigger gamers’ backlog is, the fewer chances particular games have to be chosen as the next adventure. Even if a game gets its “moment of glory”, there are so many other titles to distract the player.
Some publishers make agreements about the exclusive presence of their games on a particular distribution platform, so for a while, the audience becomes limited to users of this particular service. They hope to be more noticeable among competitors thanks to special promo campaigns. Other companies prefer to be present on multiple platforms and reach as many gamers as possible. And here, many of them face the problem of the overcrowded market.
Caer Sidi is more than a distribution platform. We offer a service for developers to produce phygital assets for their games and thus open a new monetization method.
Phygital assets are physical objects with in-built NFC chips that provide digital features. Figurines of game heroes can be phygital - owners bring their smartphone close to see a special page of this virtual character with their statistics and achievements. The technology of phygital assets allows bundling physical and digital items. A figurine can unlock unique content, such as special skins, weapons, equipment, vehicles, or even the same heroes but in virtuality.
Almost any game merchandise can become phygital: clothes, plushies, badges, mouse pads. The possibilities with the physical form are practically limitless, the same as with the digital features.
The high competitive game market is a serious challenge for many developers. Quality visuals and extraordinary gameplay - these aspects may be not enough to attract and keep players. Some unique innovations are needed to catch the attention of the gaming community.
Cross Reality is trendy nowadays. For a game development company, it could be difficult to integrate this feature on their own. Caer Sidi makes the magic possible: we take care of every aspect: from producing physical objects and connecting them with digital components to logistics and shipping products.
A huge gaming backlog gives a lot of choices. To help your product to not get lost among the other titles, give your players real-world invitation to the game. Phygital assets play this role perfectly well.
Figurines are nice and beautiful, they look amazing near the monitors or on shelves, so the owner sees them quite often. It’s a good reminder - “this game exist, why not play it?” The same pattern works with other types of phygital merchandise.
Such invitations are especially suitable for games as a service.
The gaming community is rather divided by corporate ecosystems. Even gamers who prefer one specific platform, PC, have many options from where to get their games. It’s a reasonable decision to offer your game to all the big and small communities of distribution platforms.
Phygital assets from Caer Sidi open access to a new audience for gaming products. Collectors and traders can also be enthusiastic gamers but they prefer to invest their time and energy into something that potentially can be profitable.
The ecosystem of Caer Sidi is based on the distributed ledger technology that protects data and proves its real-world value. DLT makes phygital assets great collectibles - with the proof of limited edition and information about the previous owners (were they famous influencers?)
Integrating the phygital technology into your products is a way to popularise the game among new people.
So far, the offer of Caer Sidi has been implemented for such tabletop games as Altar: the War of Gods and Koi-Koi. We are on the stage of negotiation with some well-known companies but their names can’t be revealed yet - stay tuned to our news on social networks.
Caer Sidi is quite a prominent startup that has been recognized by investment experts from the startup evaluation platform Rocket DAO - soon, we'll post their preliminary evaluation.
To get more practical information on our potential cooperation, check out this page for developers.